Management Essay
Case Study Paper - The Body Shop
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written to a Masters Level
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essay length: 4023 words
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harvard referenced
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available in MS word
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Sample:
Case Study Paper - The Body Shop
Abstract
The Body Shop (TBS) is an interesting and innovative international organisation. Their focus on core beliefs, press/advertising, management, supplier networks, training and treatment of staff are perhaps best practice. In this paper we will review the external environment, the financials of the business, conduct SWOT analysis and analyse its competitive stance from the Porter Five Forces Model. Our recommendations focus on retaining their core competencies and values, minimising financial risks, and opening up new opportunities in the future. These include mail order as well as the growing male market, and developing a CEO succession plan.
Introduction
The question for many businesses is whether they can operate successfully internationally and maintain integrity in a world of seemingly empty advertising claims. TBS has taken this challenge head-on. By selling only environmentally friendly recyclable or biodegradable products in minimalist packaging, they are practicing what they preach in a clearly identifiable way. Furthermore the way they develop new products by developing operations in third world countries (profits with principles) shows a commitment beyond most others who buy abroad solely for cost reasons. The article implies that they operate a best practice. Analysis will indicate whether this is the case and where any further opportunities lie.
The External Environment
The Hair-care market is fragmented – in 1988 the total size of the UK market was £139M with the top five companies sharing 44%, the others 56%. The Shampoo market was similar – 10-11 brands competed for half the market and 80-90 competed for the other half, with conditioner use growing. These products are highly advertised major brands in magazines and TV, leading to blurring of product lines to create 'new products' – e.g. conditioning shampoo...
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